GREENVILLE COUNTY (SC) LIBRARY SYSTEM
JOB ANNOUNCEMENT, NO. 2025-082
| Posting Date: Wednesday, May 7, 2025 | Application Deadline: Wednesday, May 21, 2025 |
| Position: Communications & Social Media Coordinator, Communications, Hughes Main Library | Pay: $47,916 per year, plus benefits
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| Status: Regular Full-time, Exempt | Available: May 2025 |
| Location: Hughes Main Library, 25 Heritage Green Place, Greenville, South Carolina | |
| Schedule: Mon. – Fri. 8:30a-5:00p with occasional weekend and evening work | |
FUNCTION
Under direct supervision of the Communications Manager, this position:
- Is responsible for planning, executing and evaluating a comprehensive marketing and community relations program for the Library System.
- Ensures that multiple communication formats are effectively utilized to optimize accurate and timely information flow to staff and the public about the Library System’s activities and programs.
- Creates quality, engaging content using the Library System’s digital and print communications channels, including email, social media, the website, Library Now magazine, and other print pieces.
- Works closely with the Communications Team to promote and publicize library events, programs, and services to a broad audience.
- Performs work in accord with the Library System’s vision and mission, using good judgement and ethical behavior in the application of policies and established procedures.
MINIMUM TRAINING & EXPERIENCE
Required:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or related field and submission of portfolio with writing samples that may include social media posts and/or feature stories.
- At least two years’ experience in a similar communications role.
- One to three years related experience in social media management, preferably for a brand or organization.
- Experience shooting photos and producing videos for social media.
- Other combinations of experience, education, and training that meet the minimum requirements may be substituted.
Preferred:
- Experience writing feature stories.
PHYSICAL REQUIREMENTS
Must have the ability to:
- concentrate for long periods of time
- speak clearly and distinctly
- hear and/or comprehend verbal communication
- see and interpret all job-related materials
- operate library equipment as assigned
- frequently lift and/or carry up to 25 pounds
- push carts weighing over 100 pounds
- sit for long periods of time
- stand for long periods of time
- walk, bend, and stoop
- reach, grasp, and use hands to touch, handle, or feel
- type on an ongoing basis for long periods of time, using both hands
- tolerate low levels of dust and mold associated with working around paper files, books, and other library materials.
ADDITIONAL REQUIREMENTS
- Use of personal vehicle with mileage reimbursement
- C. Driver’s License
- Occasional weekend and evening work
EXAMPLES OF WORK PERFORMED
These tasks are illustrative only; to carry out the day-to-day functions of the job, other duties may be performed. The omission of specific statements does not exclude them from the position if the work is similar, related or a logical assignment to the position. Essential job functions designated with (E).
Public Relations/Media Relations:
- Directs media relations strategies for the Library System including attention to media platforms serving diverse communities. (E)
- Consults with the Executive Director on official statements, strategies, and plans with regard to decisions and actions that may be covered by local press. (E)
- Coordinates with the Executive Director to identify appropriate spokespersons for delivering the Library System’s message to internal and external publics. (E)
- Develops positive working relationships with media; maintains reports of media coverage. (E)
- Plans and directs media events with the Executive Director. (E)
- Develops new contacts and outlets for promotion. (E)
- Drafts press releases. (E)
- Distributes press releases approved by Executive Director to relevant media outlets. (E)
- Compiles mailing list of media contacts. (E)
- Works with Administration and the Volunteer Coordinator to maintain the Event Guide Mailing list and Mailchimp contacts. (E)
Social Media/Marketing
- Manages the Library System’s social media accounts and produces and schedules original content, including photos and video, which play to the audiences of each platform; maintains and encourages positive interactions with the public on these accounts. (E)
- Communicates in a professional but uniquely social media “voice” for the Library System, answering questions and responding to comments and direct messages as needed. (E)
- Drafts marketing notifications for Library System app in consultation with the Communications Manager. (E)
- Develops strategies to increase the Library System’s presence, following, and engagement on social media. (E)
- Develops and implements marketing/social media strategies and interprets reporting on digital marketing metrics.
- Works collaboratively with supervisor and staff to increase public awareness of Library System services, resources, and activities. (E)
- Serves as primary proofreader for Library System publications created by other staff members, including the event guide. (E)
- Serves as a copy editor for all print and digital publicity. (E)
- Contributes to creating content for print, digital publicity, and web content as needed.
- Develops positive working relationships with the Friends of the Greenville County Library System, local non-profit organizations, businesses, and institutions. (E)
- Tracks and organizes publicity including media mentions and Google reviews. (E)
- Responds to Google Reviews/Questions in a timely and professional manner, consulting with Administrative staff as needed. (E)
Administrative:
- Attends meetings and functions as requested by supervisor or the Executive Director. (E)
- Works a schedule that meets the needs of the unit. (E)
- Maintains regular and reliable attendance and remains compliant with the Library System’s Attendance Guidelines. (E)
- Performs other associated or required duties as assigned.
REQUIRED KNOWLEDGE, SKILLS/ABILITIES & CHARACTERISTICS
(Testing of computer skills may be part of the interview process for this position.)
Knowledge:
- In-depth knowledge and understanding of Facebook, X (Twitter), Instagram, YouTube, and TikTok and their audiences.
- Strong knowledge of social media and digital marketing trends.
- Knowledge of marketing practices and principles.
- Knowledge of public relations practices, principles, and ethics.
- Familiarity with social media scheduling tools such as Sprout Social, Hootsuite, Buffer, Meta Business Suite, etc.
- Knowledge of media relations regarding functions and best practices of print and social media.
- Knowledge of the Internet and web-based communication.
- Knowledge of Windows operating system, Microsoft Office applications (Word, Excel, Outlook), the Internet, Dropbox, and Google Workspace.
Skills/Abilities:
- Skilled in planning and executing public relations activities including media relations, copy writing, issues and crisis management, and community relations.
- Skilled in marketing.
- Exceptional oral and written communication skills with the ability to convey information clearly and concisely.
- Excellent editing and proofreading skills.
- Strong organizational skills and an attention to detail.
- Ability to shoot and edit photos and videos.
- Ability to develop and implement creative approaches to reach targeted audiences.
- Skilled in reporting and interpreting marketing and social media analytics.
- Skilled in interpersonal relations and in dealing with the public.
- Ability to work independently and as a team member.
- Ability to multi-task, meet deadlines, and shift priorities as needed.
- Strong judgment and ability to use discretion in carrying out duties and responsibilities.
- Ability to learn and adhere to the Library System’s policies, procedures, and regulations.
Characteristics:
- Proven self-starter with demonstrated initiative.
- Thrives in a fast-paced, deadline-driven environment.
- Enthusiastic, creative, flexible, energetic, and values diversity.
- Ethical, approachable, trustworthy, and apolitical.
- Follows established procedures and instructions received from supervisor.
- Receptive to feedback, willing to learn, and embraces continuous improvement.
- Arrives on time, works hours as scheduled and maintains a good attendance record.
