Celebrating Culture with iliana Rose

In September, we hosted the first ever Más Salsa - a collaborative initiative that transcends cultures to become a community celebration. It's here that the influence of the Hispanic Alliance, a guiding force in connecting and celebrating the Hispanic community, becomes apparent.

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In our city of Greenville, where diversity thrives, one artist stands at the intersection of culture and community— Iliana Rose, a Cuban American singer, educator, and musical maestro. Her journey, deeply rooted in the immigrant experience, is a testament to the power of Hispanic heritage and the transformative impact it can have on a community.

Iliana’s story began in Miami, where the cadence of her family’s Cuban culture provided the soundtrack to her youth. Born Iliana Morejon, her journey reflects the resilience and sacrifices embedded in the immigrant experience. “My parents came from Cuba when they were about 12,” she shares, highlighting the profound journey her family undertook.

As the daughter of immigrants, Iliana’s appreciation for her heritage deepened over the years.

"Growing up, I was constantly surrounded by Latin & Cuban culture, which in retrospect now is just what a blessing that was," she reflects, underscoring the rich cultural tapestry that laid the foundation for her future endeavors.

Post-college, Iliana embarked on a new chapter in Los Angeles, where the vibrant Hispanic community infused a fresh energy into her musical exploration. Here, she immersed herself in the diverse sounds of Latin music—Salsa, Cha Cha Cha, Bolero—marking the genesis of her unique artistic expression & learning from other professional musicians.

However, during the pandemic, the pulse of family called her back, leading to a transformative move to Greenville. “We decided that we needed to be close to family,” Iliana explains, finding not just a city but a community that embraced and celebrated her and her family.

In Greenville, Iliana’s journey intersected with the heartbeat of the first ever Más Salsa — a collaborative initiative that transcends cultures to become a community celebration. Más Salsa fosters unity and understanding. It’s here that the influence of the Hispanic Alliance, a guiding force in connecting and celebrating the Hispanic community, becomes apparent.

"Más Salsa was such a beautiful night," Iliana recalls, painting a vivid picture of a community coming together through music, dance, and cultural exchange.

The event, fueled by the Hispanic Alliance’s commitment to fostering cultural connections, goes beyond mere entertainment—it’s a testament to the transformative power of cultural celebration.

Iliana’s experience underscores the hidden cultural gems waiting to be unearthed in Greenville. “We just need more…more concerts, more events, more art,” she urges, expressing a desire to elevate the cultural vibrancy of the city. In this call for more, the Hispanic Alliance emerges as a crucial partner, paving the way for cultural enrichment and understanding.

The Hispanic Alliance, through initiatives like Más Salsa, plays a pivotal role in cultivating Greenville’s cultural garden. By fostering a platform for artists like Iliana to share their heritage, we are ensuring that the city’s cultural landscape continues to flourish and evolve.

As Greenville blossoms into a melting pot of cultures, Iliana and other local artists stand as cultural ambassadors, weaving the threads of their heritage into the vibrant tapestry of the city. The Hispanic Alliance, with its commitment to celebrating diversity, becomes an essential collaborator in this cultural symphony.

"I'm so grateful to know that Hispanic culture is alive in Greenville," Iliana shares.

The celebration of Hispanic heritage is not just an artistic endeavor but a collaborative effort, with the Hispanic Alliance playing a key role in harmonizing the diverse notes that make Greenville’s cultural symphony truly extraordinary.

In this collaborative symphony, Iliana Rose’s music becomes a powerful melody, resonating with the Hispanic Alliance’s mission of promoting unity through cultural celebration. As Greenville’s cultural garden continues to flourish, this collaborative effort ensures that every note played contributes to a more harmonious and enriched community.

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