El Director of Sales & Marketing will manage, supervise, coordinate, and provide executive leadership of the activities and operations of the Sales and Marketing Department; schedule and book facility events, including a seamless working relationship with VGSC; and provide highly responsible staff assistance to higher-level management staff to oversee the growth and successful execution of the self-produced public shows (Holiday Fair and Boat Show).
Responsabilidades
- Assume management responsibility for all services and activities of the Sales and Marketing Division, including the scheduling and booking of all facility events; the signage/sponsorship opportunities within the GCC; vendor packages; social event packages; sales materials; proposals; sales calls; and contracts.
- Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all sales and marketing programs and activities.
- Ensure proper adherence to brand standards related to OVG, the Greenville Convention Center, the City of Greenville and the individual shows produced by venue
- Conduct business evaluations with sales managers and provide assistance with client calls and meetings as support as needed.
- Work with Show Manager to develop and monitor progress toward goals for sales, attendance and guest experience for all self-produced shows
- Effectively manage Momentus software (or its future replacement) to manage the book of business at the Convention Center including reporting, data management and sales initiatives
- Select, train, motivate, and evaluate all sales, marketing, and show management personnel; provide or coordinate staff training; work with employees to correct deficiencies; and implement coaching, development, and progressive discipline procedures.
- Plan, direct, coordinate, and review the work plan for providing marketing, booking, sales, and show management services; meet with staff to identify and resolve problems; assign work activities, projects, and programs; monitor work flow; review and evaluate work products, methods, and procedures.
- Participate in the development and administration of the annual venue revenue budget and the departmental indirect expense budget; forecast of additional funds needed for staffing, equipment, materials, and supplies; direct the monitoring of and approve expenditures; direct and implement adjustments as necessary.
- Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangements; finalize all booking arrangements; prepare contracts; negotiate rental and other rates as required.
- Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilities.
- Direct and plan promotional projects and coordinate focused marketing programs; develop strategies for new markets and clients.
- Oversee the development of all facility advertising and marketing materials; analyze facility rental rates, schedules, and labor rates and modify as necessary.
- Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the fields of sales and marketing and public show management.
- Be active and forward-facing as the representative for the GCC in the community
- Provide responsible staff assistance to the facility General Manager as necessary; prepare and present staff reports, owner reports, and other related correspondence.
- Respond to and resolve difficult and sensitive inquiries and complaints.
- Interpret and apply administrative and departmental policies and procedures.
- Communicate clearly and concisely, both orally and in writing.
- Establish and maintain effective working relationships with those contacted in the course of work.
- Provide excellent customer service assistance to internal and external clients.
- Perform related duties and responsibilities as required.
